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AT&T Hispanic

AT&T tasked us to develop insightful pieces for their hispanic division. This opportunity has allowed me to shine in developing quick and catchy headlines. Stay Local/Always Local plays on the idea that with AT&T's Two Countries. One Network. Plan, you're able to feel like a local when crossing into Mexico.
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Conectados por cancha is what connects us, and by la cancha we mean more than just the playing field. La cancha is wherever we want it to be, la cancha is in our phones, in our family, in our city. La cancha is in the hot-dog and the taco stand. La cancha is on the west and the east coast. But really la cancha está siempre viva en nuestros corazones. La cancha comes alive in us when we tune into our inner orgullo Mexicano; that orgullo we inherited from our familias of what they told us what it means to be Mexican, we didn't have to be born in México to feel that orgullo.